Multi-Platform Marketing Performance Dashboard

Interactive Power BI dashboard tracking marketing performance across Meta, Google, Nextdoor, Mailchimp, and Google Business Profile (Jan 2024–May 2025). Includes KPIs like Leads, Impressions, Spend, CTR, Conversion Rate, and Cost per Lead. Features YoY comparisons, close ratio analysis, and platform-specific metrics (clicks, conversions, calls, subscribers). Fully filterable by time, source, and campaign, designed for clarity and actionable insights.